John Newlin
I'm an editorial leader with 15+ years’ experience in content creation, earned and paid media, and global content strategy for marquee CPG, lifestyle, entertainment, automotive, technology, and video game industry brands.
I've built and managed creative teams my whole career, and I enjoy equally developing high-level content and content strategies, the puzzle of organizing cross-functional workflow systems, and solving complex problems – solo or with others – using the principals of Design Thinking. I've done this for organizations of all sizes and found that regardless how big or small, the problems to solve are essentially the same.
I believe my superpower is fostering an analytical, art-meets-science Design Thinking approach for creating high-quality content at scale.
I'd like to think I'm also known for my commitment to inclusivity and bringing together individuals with different backgrounds and perspectives, then figuring out how to harness all that creative energy to do something people remember.
Branded Content Strategy
Videos

"What is Twitch" sales marketing video

When broadcasters gets partnered on Twitch it's life-changing. We made a video of moments streamers got partnered live on stream.

Twitch sizzle reel on the importance of live-streaming.

Truth is a great client. They trusted us without question. Here's a clip from a program we did promoting the dangers of secondhand smoke to pets (a real thing). Yes, internet + cats is an easy win.

For Totino's Pizza Rolls(tm) "Couch Hard" custom campaign, we mounted a sofa on a mechanical bull and the "Bucking Couch" was born. Twitch viewers controlled the movement of the couch while broadcasters tried to play video games.

For Old Spice we had users control the arms of an automatronic squid and "tattoo" Twitch influencers.


This is one of the earlier Twitch promo videos we did. It's a classic.
Quick but effective custom commercial we made for Truth.
Writing & Interviews

Interior Design
Conquer Your Interior Design Phobias
Interior Design Rules You Should Break
News from the Lonny Team
How to Create Amazing Tablescapes

Entertainment
Mars Flag (Details Magazine)
More Human Than Human
Editor's Note
7 Questions with George Clooney
7 Questions with Tina Fey
7 Questions with Gwyneth Paltrow
My Pal, John Hughes
The Poor Man's Actor
Richard Branson is Awesome
Heirs and Heiresses
